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Just for the Health of It

The Cynic SEO Drama Queen

It crosses every webmaster’s mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they’re missing by not doing it. So should you hire a consultant? Search engine traffic make up at least 85% of all traffic to a website. So of course, search engine optimization is very important. But what, if any, will be the consequences of doing it yourself? Would it be beneficial to a website owner to hire a professional SEO consultant, or just plod along and hope that they are doing it right? This is a valid dilemma to face, and I will show you why it should be an easy decision. There are ten reasons why hiring them would be to your benefit. รับทำ seo ราคาถูก

1. Time

Search engine optimization takes great amounts of time. Research, linking strategies, directory submissions, and page analysis alone are hugely and painstakingly time consuming. Do you, the small business owner, have the time required to give search engine optimization your full attention? Or do you need to be spending your time elsewhere; such as running your business? An SEO consultant has the time to dedicate fully to your project. That’s what they do.

2. Writing Copy

Many webmasters, when beginning to design a website, concentrate on design, graphics, and a lot of the fancy code to make a website pretty. Many webmasters write their content copy almost as an afterthought.

What actually generates listings in the search engines is what your website has to say. When a potential visitor is searching the web, they use words to find what they need. So you need words to get your site in those search engines. And this means writing content-rich copy. Your website text should be the most important aspect of your website, and not last on the list. Yes, people are visually stimulated. Search engine spiders are not. In fact, all spiders only take into account the text on your page. A search engine spider cannot read what useful information you may have put into an image or into a video. And relying upon that ALT tag to get those spiders to understand what is in your image is quite an illusion. Lately, some of the spiders are skipping the ALT tags altogether, as a few unethical webmasters and SEO companies have tried to manipulate this area of a webpage with keyword stuffing. (Keyword stuffing is the needless repetition of a keyword or keyword phrase in order to get higher ranking on search engines.) It only takes a few bad apples to ruin the entire barrel. I’m not telling you to completely disregard the ALT tag, but if you rely solely on this to get a search engine spider to understand what your page is about, you will fail.

So if text is so important, why would you place this at the bottom of your priority list? A good SEO consultant has the experience with what content is relevant to your site, and just how to say it. Sometimes, an SEO expert will even outsource this job to a professional writer. This makes complete sense, as this is the most important aspect of any website.

 

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